If you want to succeed with search engine optimization / SEO these days (especially in a competitive field like the legal industry), you need to understand the value of links. Attracting links from other websites to yours is the key to long-term search engine success.
In this article, I’ll explain what link building is, how [...]

In this article, the phrase lawyer search engine marketing encompasses two different strategies — search engine optimization (SEO) and pay-per-click (PPC) marketing. I’ll be covering each of these strategies separately to offer my lessons learned for each strategy. These are just some of the things I’ve learned over the years that may be helpful in [...]

Lawyers are supposed to understand and respect the law, right? So it would be embarrassing for a lawyer blog to wander astray of copyright laws, don’t you think? This is exactly what can happen if you let an internet marketing firm writing content for your blog. And here’s a real-world example for you:
I recently stumbled [...]

Search engine optimization (SEO) is a process that can improve your website’s ranking in major search engines like Google, Yahoo and MSN. In this article, I’m going to explain the various steps of an attorney SEO marketing program, and how you can handle them yourself.
Search engine optimization is not nearly as complicated as most people [...]

Having top search engine rankings can take your web marketing program from bust to boom. This is especially true if you can get your lawyer website onto the first page of Google, which is the most widely used search engine in the United States.
In this article, I’m going to give you a list of steps [...]

What does your law firm website designer know about marketing? If you’re lucky, you’ll have one of the few designers who also knows a thing or two about Internet marketing. But these folks are few and far between. More likely, you’ll have one who knows a lot about website design but very little about web [...]

Do you use print, TV or radio advertising as part of your lawyer marketing program? If so, you’re probably paying quite a chunk of change for the exposure. It’s okay to make such an investment, if it works for you. But in many cases, lawyer advertising doesn’t work well enough to justify the expense. There [...]

Attorney website marketing is the process of using a website (and, by extension, the Internet as whole) to attract new clients. File that under Internet Marketing 101. But let’s move on to the advanced class.
Let’s talk about some of the things you can do to get more clients through your attorney website or blog. [...]

Welcome to the new Web Smart Laywer website! This website has always provided Internet marketing advice for lawyer and law firms, but we’ve made some big improvements lately.
The first we changed was the look and feel of the site. The new website is much cleaner and easier to use. We’ve stripped away all of the [...]