Lawyer Marketing Online

Law Firm Websites Must Convert Visitors to Clients

September 25, 2008 – 4:37 pm
Many law firms obsess over their website traffic levels. I know this for a fact, because they frequently email me about my SEO consultation services. "We need to generate more traffic to our law firm website because it currently doesn't generate enough leads. We need some search engine optimization to help us generate more leads." This is a common statement, but there are two potential problems with it... First of all, this statement reveals a common misconception a lot of website owners have -- that search engine optimization can be used to generate website leads. SEO is a traffic generator, but not a lead generator. SEO can increase the amount of traffic to ...

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Lawyer Website Promotion

April 9, 2008 – 6:59 am
So ... you have a brand-spanking-new lawyer website to represent you, and you are ready for all the traffic and inquiries to come pouring in. Now what? When do visitors start coming to your website? When do those precious leads and inquiries come in? Well, if you don't have a lawyer website promotion plan in place, it's going to be a long wait. You have to think about the situation from a numerical standpoint. When you put a new website online, it's nearly the equivalent of putting another grain of sand on a beach. Sure it's there, but does it really matter? Will anyone notice its arrival? Clearly not. This is why you ...

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Making Your Law Firm Website More Interactive

March 19, 2008 – 12:19 pm
Static websites are pretty boring, especially in the age of social media and blogging. These days, people expect a website to be frequently updated with fresh content, and also interactive in some way. The same is true for law firm websites and the websites of individual lawyers as well. In other words, people have higher expectations for law firm websites these days. So when they encounter a static site with outdated content, or a site that doesn't allow them to do anything, they will quickly move on. On the other hand, people will be more inclined to stay on your law firm website if you let them interact in some way. This can ...

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Lawyer Search Engine Marketing Explained

November 6, 2007 – 7:56 am
I wanted to write a quick post to explain / clarify the two sides of lawyer search engine marketing -- SEO and PPC. In my dealings with clients, I find that a lot of people still confuse these two elements of search engine marketing. 2 Sides to Lawyer Search Engine Marketing Search Engine Optimization -- SEO is the act of improving your website's natural rankings in the search engines. "Natural ranking" is what makes this approach to lawyer search engine marketing different from the second approach discussed below. With SEO, you improve your rankings by creating a content-rich website focused on certain key phrases, and then linking to the site from elsewhere ...

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Internet Marketing a Law Firm - Your Attention Please

October 29, 2007 – 8:49 am
Do people pay attention to your website or your marketing message? For that matter, do they pay attention to you? And just what does this have to do with Internet marketing for a law firm anyway? These are the questions we have addressed in the most recent marketing article posted to the main website. In this new article, I've tried to explain the concept of attention as a type of currency or commodity. When you can understand this fundamental concept, you can take your law firm Internet marketing program to new heights. Consumer attention is the first step to consumer interest. And interest is the first step to action. These are fundamental ...

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The Business Aspects of Web Design

October 15, 2007 – 11:34 am
Design is a fairly subjective topic. We each have our own preferences and opinions about the aesthetic side of design. But when it comes to website design -- specifically, law firm website design -- the concept of design becomes less personal and more business-related. After all, when you're talking about a business website, the design should serve the primary goal of business growth. Whenever you make a design change to your law firm website, you need to ask yourself a few key questions: Will this design change help my visitors accomplish their goals? Will this change support the overall goal of my law firm website (e.g. lead generation)? Will my changes increase or decrease the ...

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Feeding Your Law Firm Blog - New Article

September 26, 2007 – 10:05 am
How can a law firm blog help you grow your business? Let me count the ways. By publishing quality content to your blog on a regular basis, you will: increase the overall value of your website expand your overall web presence increase your search engine visibility attract new clients via search engines and networking reinforce your law firm's legal expertise give people more of a reason to trust / contact you These are just a few of the benefits to using a law firm blog as part of your marketing mix. And I think we can agree that these are all good things. But refer back to that introductory statement: "By publishing quality content on a regular basis..." ...

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How to Minimize Marketing Attrition

September 26, 2007 – 7:59 am
Attrition is the perpetual enemy of lawyer marketing online. So in order to succeed with your Internet marketing efforts, you have to (A) understand the concept of attrition, (B) learn to identify attrition points, and (C) work hard to reduce them. What is Attrition? The dictionary defines attrition as being "a reduction in numbers usually as a result of resignation, retirement, or death." Now let's translate that definition for online lawyer marketing purposes. Online Marketing Attrition With regard to Internet marketing, attrition refers to the people who do not take the desired action(s) you want them to take. When attrition is high, overall marketing success is low. At each step in the lawyer marketing process, ...

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Keyword-Rich Hyperlinks for SEO Success

September 19, 2007 – 1:27 pm
Most lawyers are concerned about the search engine visibility of their website. This concern is only logical, given the vast number of consumers who use the Internet for legal research. All throughout this blog, this website, and this web marketing book, we have offered tips on lawyer SEO -- the act of improving your website for better search engine ranking (and traffic levels). Here's another tip for you, that's both simple and effective. Put keywords into your website's hyperlinks. Putting keywords into hyperlinks is one of the easiest on-site adjustments you can make to improve the search engine visibility of your law firm website or blog. Here's why... Search engine "robots" use hyperlinks to navigate ...

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Lawyer Business Development - New Article

September 19, 2007 – 1:15 pm
Many lawyers don't realize the importance of lead generation to business development. In fact, generating leads is a critical aspect of lawyer business development. Because without leads and inquiries, you have no business. To explain this concept further, and to offer some tips on generating leads the right way, we have posted a new article to the Knowledge Center. Article excerpt: One of the best ways to generate leads via the Internet is to make people actually want to contact you. Instead of contacting strangers to offer your services, what if they contacted you and asked about your services? This is a significant shift, and it can do wonders for any lawyer's business development. Read ...

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