Archive for September, 2007
Wednesday, September 26th, 2007
How can a law firm blog help you grow your business? Let me count the ways. By publishing quality content to your blog on a regular basis, you will:
increase the overall value of your website
expand your overall web presence
increase your search engine visibility
attract new clients via search engines and networking
reinforce ...
Posted in Lawyer Blogs | No Comments »
Wednesday, September 26th, 2007
Attrition is the perpetual enemy of lawyer marketing online. So in order to succeed with your Internet marketing efforts, you have to (A) understand the concept of attrition, (B) learn to identify attrition points, and (C) work hard to reduce them.
What is Attrition?
The dictionary defines attrition as being "a reduction ...
Posted in Online Marketing | No Comments »
Wednesday, September 19th, 2007
Most lawyers are concerned about the search engine visibility of their website. This concern is only logical, given the vast number of consumers who use the Internet for legal research.
All throughout this blog, this website, and this web marketing book, we have offered tips on lawyer SEO -- the act ...
Posted in SEO for Lawyers | No Comments »
Wednesday, September 19th, 2007
Many lawyers don't realize the importance of lead generation to business development. In fact, generating leads is a critical aspect of lawyer business development.
Because without leads and inquiries, you have no business.
To explain this concept further, and to offer some tips on generating leads the right way, we have posted ...
Posted in Website Update | No Comments »
Tuesday, September 18th, 2007
Whether you're a new lawyer just starting out in the industry, or a veteran lawyer moving into private practice for the first time, you will need an effective marketing plan.
But for many lawyers, the marketing plan represents one of the most confusing aspects of their business. To eliminate some of ...
Posted in Website Update | No Comments »
Friday, September 14th, 2007
The web can deliver a lot of business to law firms and lawyers, but only if the all-important centerpiece is in place -- the law firm's web site.
There's no shortage of articles online about law firm web sites, but most of these articles focus too heavily on the design aspects ...
Posted in Law Firm Websites | No Comments »
Tuesday, September 11th, 2007
The Internet can be an enormous boon to your law firm marketing program. But when it comes to marketing, the sheer size and potential of the Internet is also what brings many law firms to a screeching halt.
That's why I'm happy to announce the latest article we've added to the ...
Posted in Website Update | No Comments »
Monday, September 10th, 2007
As you've probably already noticed from the "free book" graphic over in the sidebar area, we now offer a free e-book on website marketing for lawyers and law firms. It offers more than 100 pages of advice on all aspects of lawyer website marketing -- blogs, SEO, online PR, website ...
Posted in Website Update | No Comments »
Monday, September 10th, 2007
Pay-per-click marketing (also referred to as paid search or sponsored search) is one of two primary paths to search engine visibility. Search engine optimization, or SEO, is the other path.
Here's the main difference between SEO and PPC:
SEO s when your website ranks well in the search engines naturally, due to ...
Posted in Online Marketing | No Comments »
Monday, September 10th, 2007
We've posted a new article to the Articles section of the website. This article deals with an aspect of law firm marketing online that many marketers fail to consider -- the concept of attrition.
From an online marketing perspective, attrition refers to the people "who drop" off along your marketing path. ...
Posted in Website Update | No Comments »
