Archive for September, 2007
Sunday, September 9th, 2007
Each day, more and more consumers use the Internet to conduct various types of legal research. Perhaps they want to learn about a certain aspect of the law, as it applies to them. Or maybe they're seeking an attorney or law firm to represent them.
These are your ideal prospects. They ...
Posted in SEO for Lawyers | No Comments »
Sunday, September 9th, 2007
Many attorneys have begun to realize the business-building potential of attorney blogs. While it's true that blogging is a great way to expand your business online (and attract new clients), there are certain things you should know before you start your own attorney blog.
There are technical considerations, of course, such ...
Posted in Lawyer Blogs | No Comments »
Friday, September 7th, 2007
All throughout this website, this book and this blog, I have offered tips on a wide variety of Internet marketing techniques. This is intentional, as law firm Internet marketing should certainly involve multiple channels working as one.
To maximize your Internet presence and lead generation, you must combine as many online ...
Posted in Online Marketing | No Comments »
Wednesday, September 5th, 2007
Content is the building block of the lawyer website. Website content is what moves people forward by demonstrating your professional knowledge, and by telling them where to go and what to do.
Content also grants the lawyer website better search engine visibility. After all, you cannot begin to show up in ...
Posted in Law Firm Websites | No Comments »
Wednesday, September 5th, 2007
I recently posted a new article to the main website. It discusses the practice of attorney search engine marketing. Specifically, the article outlines the capabilities and limitations of search engine optimization.
"Limitations," you ask, "what limitation?" I know it's a shocker, but search engine optimization (SEO) is not an all-powerful tool ...
Posted in Website Update | No Comments »
Tuesday, September 4th, 2007
We've just posted a new article in the Marketing Articles section of the website. The new article provides a list of seven essential tools that no attorney website marketing program should be without.
In fact, that's pretty much the title of it:
Attorney Website Marketing - 7 Tools for Success
This article touches ...
Posted in Website Update | No Comments »
Tuesday, September 4th, 2007
If you launch an attorney blog and publish relevant content to the blog on a regular basis, you will strengthen your Internet presence in several ways.
3 Major Benefits of Attorney Blogs
How do blogs help attorneys grow their online presence (and, by extension, their businesses)? By boosting their search engine ranking, ...
Posted in Lawyer Blogs | No Comments »
Monday, September 3rd, 2007
By the nature of their occupation, most attorneys are fairly good writers. Fortunately, this skill can be put to good use in your law firm's Internet marketing program.
There are actually several ways you can "write your way" to better search engine rankings and traffic levels, but article marketing is by ...
Posted in Online Marketing | No Comments »
Monday, September 3rd, 2007
The optimized press release can make a great addition to your Internet marketing program. By using a press release distribution service like PRWeb.com, you can publish your optimized press release across the Internet and have it indexed by Yahoo News, Google News, Topix.net and more.
Publishing optimized press releases can support ...
Posted in SEO for Lawyers | No Comments »
Monday, September 3rd, 2007
Summary: Internet marketing for attorneys requires that the attorney be active online. The more Internet activities you are engaged in, the more likely people will be to find you online.
In the "old days," it was sufficient from a marketing standpoint for an attorney to have a basic website. This website ...
Posted in Online Marketing | No Comments »
