Attorney Website Marketing - New Article
September 4, 2007 – 3:47 pmWe’ve just posted a new article in the Marketing Articles section of the website. The new article provides a list of seven essential tools that no attorney website marketing program should be without.
In fact, that’s pretty much the title of it:
Attorney Website Marketing - 7 Tools for Success
This article touches on what I like to call “thinking like a publisher.” When I review the attorney websites that dominate the search engine rankings (and probably take a lion’s share of the web traffic as a result), I see certain patterns.
These smart attorneys improve their website marketing programs by thinking like publishers — that is, they know how to align the information they produce with the information their target audience wants.
I could write a book on the subject (and actually have). But in the meantime, this article will give you a good idea of what I’m talking about.
