Archive for the ‘Online Marketing’ Category
Monday, October 29th, 2007
Do people pay attention to your website or your marketing message? For that matter, do they pay attention to you? And just what does this have to do with Internet marketing for a law firm anyway?
These are the questions we have addressed in the most recent marketing article posted to ...
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Wednesday, September 26th, 2007
Attrition is the perpetual enemy of lawyer marketing online. So in order to succeed with your Internet marketing efforts, you have to (A) understand the concept of attrition, (B) learn to identify attrition points, and (C) work hard to reduce them.
What is Attrition?
The dictionary defines attrition as being "a reduction ...
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Monday, September 10th, 2007
Pay-per-click marketing (also referred to as paid search or sponsored search) is one of two primary paths to search engine visibility. Search engine optimization, or SEO, is the other path.
Here's the main difference between SEO and PPC:
SEO s when your website ranks well in the search engines naturally, due to ...
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Friday, September 7th, 2007
All throughout this website, this book and this blog, I have offered tips on a wide variety of Internet marketing techniques. This is intentional, as law firm Internet marketing should certainly involve multiple channels working as one.
To maximize your Internet presence and lead generation, you must combine as many online ...
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Monday, September 3rd, 2007
By the nature of their occupation, most attorneys are fairly good writers. Fortunately, this skill can be put to good use in your law firm's Internet marketing program.
There are actually several ways you can "write your way" to better search engine rankings and traffic levels, but article marketing is by ...
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Monday, September 3rd, 2007
Summary: Internet marketing for attorneys requires that the attorney be active online. The more Internet activities you are engaged in, the more likely people will be to find you online.
In the "old days," it was sufficient from a marketing standpoint for an attorney to have a basic website. This website ...
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Tuesday, August 28th, 2007
What have you done to expand your law firm's web presence lately? How have you advanced your law firm Internet marketing program by increasing your Internet reach?
These are tough questions -- but important ones -- that every law firm manager must ask. Oddly enough, however, many in the legal industry ...
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