Archive for the ‘Website Update’ Category
Wednesday, September 19th, 2007
Many lawyers don't realize the importance of lead generation to business development. In fact, generating leads is a critical aspect of lawyer business development.
Because without leads and inquiries, you have no business.
To explain this concept further, and to offer some tips on generating leads the right way, we have posted ...
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Tuesday, September 18th, 2007
Whether you're a new lawyer just starting out in the industry, or a veteran lawyer moving into private practice for the first time, you will need an effective marketing plan.
But for many lawyers, the marketing plan represents one of the most confusing aspects of their business. To eliminate some of ...
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Tuesday, September 11th, 2007
The Internet can be an enormous boon to your law firm marketing program. But when it comes to marketing, the sheer size and potential of the Internet is also what brings many law firms to a screeching halt.
That's why I'm happy to announce the latest article we've added to the ...
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Monday, September 10th, 2007
As you've probably already noticed from the "free book" graphic over in the sidebar area, we now offer a free e-book on website marketing for lawyers and law firms. It offers more than 100 pages of advice on all aspects of lawyer website marketing -- blogs, SEO, online PR, website ...
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Monday, September 10th, 2007
We've posted a new article to the Articles section of the website. This article deals with an aspect of law firm marketing online that many marketers fail to consider -- the concept of attrition.
From an online marketing perspective, attrition refers to the people "who drop" off along your marketing path. ...
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Wednesday, September 5th, 2007
I recently posted a new article to the main website. It discusses the practice of attorney search engine marketing. Specifically, the article outlines the capabilities and limitations of search engine optimization.
"Limitations," you ask, "what limitation?" I know it's a shocker, but search engine optimization (SEO) is not an all-powerful tool ...
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Tuesday, September 4th, 2007
We've just posted a new article in the Marketing Articles section of the website. The new article provides a list of seven essential tools that no attorney website marketing program should be without.
In fact, that's pretty much the title of it:
Attorney Website Marketing - 7 Tools for Success
This article touches ...
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