Create a Resource Section for Your Website

September 2, 2007 – 1:10 pm

Any business website can benefit from having a “Resources” section. Law firm websites are no exception to this. The benefits of adding useful resources to your law firm’s website are many, as discussed below.

When you add useful tools, articles or other resources to your law firm website, you will enhance your Internet marketing program in three primary ways:

1. Visibility – You will make your law firm website more visible to search engines, because search engines love topical content (it helps them properly classify and categorize your website. Also, by developing web content around your website’s key search phrases, you are improving your search engine visibility for those phrases.
2. Positioning Power — Informative content and useful resources can also help you position yourself as a legal authority in your field. After all, you have to understand a topic thoroughly in order to write about it. So by building a resource section, you’ll demonstrate your expertise.
3. Lead Generation — Increasing the amount of useful content on your law firm website will also keep people on your website longer. And there’s a direct correlation between the amount of time people spend on your website and how likely they are to contact you.