Integrate Your Law Firm Marketing Channels
September 7, 2007 – 8:05 amAll throughout this website, this book and this blog, I have offered tips on a wide variety of Internet marketing techniques. This is intentional, as law firm Internet marketing should certainly involve multiple channels working as one.
To maximize your Internet presence and lead generation, you must combine as many online and offline marketing channels as possible, with the “centerpiece” being your law firm website.
Press releases, articles, emails, blogs, referrals, word of mouth — all of these elements can drive traffic to your law firm’s website. But then what? What do you do once people reach your website?
From an Internet marketing perspective, lead generation should be a primary focus of your law firm website. You can drive traffic to a website from many different channels, but eventually you will have to capitalize on that traffic. Web traffic alone will not grow your law firm’s client list. You have to initiate some form contact and start a business relationship, and your law firm website should help you accomplish this.
Think of your other Internet marketing channels as signs pointing toward your law firm’s website. Ideally, these individual channels have the power to generate business on their own. But more often than not, people will eventually proceed to your law firm’s website to learn more about you. This is what you want — provided your website is designed to engage, persuade and motivate people to take action.
Law Firm Website as Centerpiece
At the Web Smart Lawyer, we create websites with your ultimate success in mind. We put “effective” before “pretty,” with a constant focus on usability, search engine visibility, quality content, lead generation, etc. Learn more about our web development services.
