Key Phrase Research - New Article

September 9, 2007 – 7:51 am

Each day, more and more consumers use the Internet to conduct various types of legal research. Perhaps they want to learn about a certain aspect of the law, as it applies to them. Or maybe they’re seeking an attorney or law firm to represent them.

These are your ideal prospects. They are web-savvy, intelligent, and in need of the exact services you provide. But if they can’t find your law firm website while conducting their online research, you’ve missed an opportunity to pick up a new client.

That’s where search engine visibility comes into the picture. If your law firm website enjoys good search engine visibility for certain key phrases, people will have a much easier time finding you online — even if they don’t yet know who you are.

The process of search engine optimization (making your law firm website more visible online) always starts with the key phrases you select. Instead of guessing, you should use a key phrase research tool to find out exactly which phrases your target audience is searching online.

To help you get started, I’ve written a brief tutorial:
Key Phrase Research - First Step to Law Firm SEO