Lawyer Websites - 3 Effective Content Strategies

September 5, 2007 – 9:46 am

Content is the building block of the lawyer website. Website content is what moves people forward by demonstrating your professional knowledge, and by telling them where to go and what to do.

Content also grants the lawyer website better search engine visibility. After all, you cannot begin to show up in search engines like Google and Yahoo for certain phrases until you have content that covers those phrases.

Here are three effective ways to add quality content to any lawyer website:

• Glossaries - You could create a glossary of legal phrases, where each phrase is a hyperlink. When clicked, the link takes the reader to a page that defines / explains that particular topic. So each glossary term gets a full page to itself. Good for readers, and good for SEO.
• FAQs - You could create an FAQ section with a list of common questions related to your legal specialty. Each question could be a hyperlink, which would take the reader to a page where that particular question is answered in full. So each Q&A gets a full page to itself. Good for readers, and good for SEO.
• Tutorials - You could create a step-by-step process tutorial on some aspect of law. Each step would be a hyperlink. When clicked, the link would take the reader to a page that explained that particular step in more detail. So each step of the process would get a page to itself. Good for readers, and good for SEO.

These are just three of many strategies you can use to expand your website with quality, keyword-rich content. You can see how all of these strategies allow you to segment information so that each page addresses a unique topic.

This gives you logical organization for people, and keyword relevancy for search engines (because each page could address a certain topic / key phrase). Bonus!

Good luck with your website marketing!

~Brandon