How to Minimize Marketing Attrition

September 26, 2007 – 7:59 am

Attrition is the perpetual enemy of lawyer marketing online. So in order to succeed with your Internet marketing efforts, you have to (A) understand the concept of attrition, (B) learn to identify attrition points, and (C) work hard to reduce them.

What is Attrition?
The dictionary defines attrition as being “a reduction in numbers usually as a result of resignation, retirement, or death.” Now let’s translate that definition for online lawyer marketing purposes.

Online Marketing Attrition
With regard to Internet marketing, attrition refers to the people who do not take the desired action(s) you want them to take. When attrition is high, overall marketing success is low.

At each step in the lawyer marketing process, there’s a chance you will lose some people. The good news is, each point of marketing attrition can be improved — that is, you can minimize the number of people who “drop off” at each step of the way.

Learn more about marketing attrition, and what you can do to minimize it:
Lawyer Marketing Online - The Attrition Factor