Lawyer Marketing Online

Law Firm Web Site Success - New Article

September 14, 2007 – 5:52 pm
The web can deliver a lot of business to law firms and lawyers, but only if the all-important centerpiece is in place -- the law firm's web site. There's no shortage of articles online about law firm web sites, but most of these articles focus too heavily on the design aspects of the web site. What's missing from the discussion, much of the time, is the business-building aspects of the site. After all, the ultimate goal of a law firm website is not to win design awards, but to attract new clients and grow the firm's business. In this new article, I've presented what I feel are four of the most important components ...

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Law Firm Marketing Ideas - New Article

September 11, 2007 – 3:15 pm
The Internet can be an enormous boon to your law firm marketing program. But when it comes to marketing, the sheer size and potential of the Internet is also what brings many law firms to a screeching halt. That's why I'm happy to announce the latest article we've added to the site. This article offers seven helpful ideas on marketing your law firm online. We have used each of those marketing techniques in the past, and always with good results. Sometimes all you need is a direction for your marketing. Here are several: Launch a legal forum Boost your online visibility Start a law firm blog Publish articles online Publish press releases online Create a "reading room" Write an ...

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Free Book on Lawyer Website Marketing

September 10, 2007 – 4:53 pm
As you've probably already noticed from the "free book" graphic over in the sidebar area, we now offer a free e-book on website marketing for lawyers and law firms. It offers more than 100 pages of advice on all aspects of lawyer website marketing -- blogs, SEO, online PR, website lead generation and more. You can download the book here (PDF file, 1.3 MB) Here's the book's introduction: Web Smart Lawyer How to attract new clients and grow your business with a highly visible web presence. From an Internet marketing standpoint, there are two types of lawyers. First, there are those who see the Internet as being potentially helpful as a marketing tool. They've heard of ...

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Experimenting with Pay-Per-Click

September 10, 2007 – 3:24 pm
Pay-per-click marketing (also referred to as paid search or sponsored search) is one of two primary paths to search engine visibility. Search engine optimization, or SEO, is the other path. Here's the main difference between SEO and PPC: SEO s when your website ranks well in the search engines naturally, due to its content, link popularity and other factors. Search engine optimization takes a lot of work and patience, which is why we offer SEO services to lawyers. Pay-per-click, on the other hand, allows you to achieve quick search engine visibility through a process of bidding for placement. With PPC, you could literally reach the top of the search engines by tomorrow (within ...

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Law Firm Marketing Online - New Article

September 10, 2007 – 3:03 pm
We've posted a new article to the Articles section of the website. This article deals with an aspect of law firm marketing online that many marketers fail to consider -- the concept of attrition. From an online marketing perspective, attrition refers to the people "who drop" off along your marketing path. Marketing attrition is inevitable, but there are some things you can do to minimize it at each stage of your marketing (and thereby increase your overall marketing success). But before you can minimize attrition within your marketing, you first have to understand the concept of attrition. This article will help: Law Firm Marketing Online - The Attrition Factor

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Key Phrase Research - New Article

September 9, 2007 – 7:51 am
Each day, more and more consumers use the Internet to conduct various types of legal research. Perhaps they want to learn about a certain aspect of the law, as it applies to them. Or maybe they're seeking an attorney or law firm to represent them. These are your ideal prospects. They are web-savvy, intelligent, and in need of the exact services you provide. But if they can't find your law firm website while conducting their online research, you've missed an opportunity to pick up a new client. That's where search engine visibility comes into the picture. If your law firm website enjoys good search engine visibility for certain key phrases, people ...

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Starting an Attorney Blog - New Article

September 9, 2007 – 7:42 am
Many attorneys have begun to realize the business-building potential of attorney blogs. While it's true that blogging is a great way to expand your business online (and attract new clients), there are certain things you should know before you start your own attorney blog. There are technical considerations, of course, such as the blogging program you will use, the hosting setup, etc. But in my opinion, the strategic considerations of starting an attorney blog are far more important than technical matters. So I've written a new article with what I feel are the five most important strategic considerations when starting an attorney blog. Because they all start with the letter 'P,' I ...

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Integrate Your Law Firm Marketing Channels

September 7, 2007 – 8:05 am
All throughout this website, this book and this blog, I have offered tips on a wide variety of Internet marketing techniques. This is intentional, as law firm Internet marketing should certainly involve multiple channels working as one. To maximize your Internet presence and lead generation, you must combine as many online and offline marketing channels as possible, with the "centerpiece" being your law firm website. Press releases, articles, emails, blogs, referrals, word of mouth -- all of these elements can drive traffic to your law firm's website. But then what? What do you do once people reach your website? From an Internet marketing perspective, lead generation should be a primary focus of your ...

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Lawyer Websites - 3 Effective Content Strategies

September 5, 2007 – 9:46 am
Content is the building block of the lawyer website. Website content is what moves people forward by demonstrating your professional knowledge, and by telling them where to go and what to do. Content also grants the lawyer website better search engine visibility. After all, you cannot begin to show up in search engines like Google and Yahoo for certain phrases until you have content that covers those phrases. Here are three effective ways to add quality content to any lawyer website: Glossaries - You could create a glossary of legal phrases, where each phrase is a hyperlink. When clicked, the link takes the reader to a page that defines / explains that particular ...

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Attorney Search Engine Marketing - New Article

September 5, 2007 – 6:24 am
I recently posted a new article to the main website. It discusses the practice of attorney search engine marketing. Specifically, the article outlines the capabilities and limitations of search engine optimization. "Limitations," you ask, "what limitation?" I know it's a shocker, but search engine optimization (SEO) is not an all-powerful tool for marketing success. A lot of SEO firms make it out to be that way in order to sell their services, but it's just not the case. In fact, that's what this article is all about -- what SEO can do, and what it cannot do for your search engine marketing program. Read the new article here: Attorney Search Engine Marketing ...

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