Lawyer Marketing Online

Attorney Search Engine Marketing - New Article

September 5, 2007 – 6:24 am
I recently posted a new article to the main website. It discusses the practice of attorney search engine marketing. Specifically, the article outlines the capabilities and limitations of search engine optimization. "Limitations," you ask, "what limitation?" I know it's a shocker, but search engine optimization (SEO) is not an all-powerful tool for marketing success. A lot of SEO firms make it out to be that way in order to sell their services, but it's just not the case. In fact, that's what this article is all about -- what SEO can do, and what it cannot do for your search engine marketing program. Read the new article here: Attorney Search Engine Marketing ...

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Attorney Website Marketing - New Article

September 4, 2007 – 3:47 pm
We've just posted a new article in the Marketing Articles section of the website. The new article provides a list of seven essential tools that no attorney website marketing program should be without. In fact, that's pretty much the title of it: Attorney Website Marketing - 7 Tools for Success This article touches on what I like to call "thinking like a publisher." When I review the attorney websites that dominate the search engine rankings (and probably take a lion's share of the web traffic as a result), I see certain patterns. These smart attorneys improve their website marketing programs by thinking like publishers -- that is, they know how to align the information ...

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Using Your Attorney Blog for Publishing Power

September 4, 2007 – 11:02 am
If you launch an attorney blog and publish relevant content to the blog on a regular basis, you will strengthen your Internet presence in several ways. 3 Major Benefits of Attorney Blogs How do blogs help attorneys grow their online presence (and, by extension, their businesses)? By boosting their search engine ranking, establishing their authority, and building their buzz. Let's look at each item in detail. SEO Benefits of the Blog Elsewhere on this website, I've explained that website content is the first step to good search engine visibility. Attorney blogs are a great way to expand your website with this much-needed content, because blogs are extremely easy to use. Also, if your ...

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Publishing Articles for Website Traffic

September 3, 2007 – 3:16 pm
By the nature of their occupation, most attorneys are fairly good writers. Fortunately, this skill can be put to good use in your law firm's Internet marketing program. There are actually several ways you can "write your way" to better search engine rankings and traffic levels, but article marketing is by far my favorite. Here's how the process works: If you write a high-quality article on some aspect of law, and you publish that article online through a website like EzineArticles.com, the piece could be republished all over the web. This supports your Internet marketing program in several ways. Most obvious is the fact that it increases your online exposure. But article marketing ...

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The Optimized Press Release

September 3, 2007 – 12:51 pm
The optimized press release can make a great addition to your Internet marketing program. By using a press release distribution service like PRWeb.com, you can publish your optimized press release across the Internet and have it indexed by Yahoo News, Google News, Topix.net and more. Publishing optimized press releases can support your law firm Internet marketing program in several ways. You can get direct traffic, online exposure, and SEO value from the optimized press release. Write it. Optimize it. Publish it. To get the most out of this Internet marketing strategy, your law firm's press release should be (A) newsworthy in some way, (B) written for your target audience, and (C) optimized ...

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Be Active Online for Internet Marketing Success

September 3, 2007 – 10:33 am
Summary: Internet marketing for attorneys requires that the attorney be active online. The more Internet activities you are engaged in, the more likely people will be to find you online. In the "old days," it was sufficient from a marketing standpoint for an attorney to have a basic website. This website made up the bulk of the attorney's Internet marketing program. People simply had to enter a relevant phrase into one of the major search engines, and they would find that attorney's website. Internet marketing complete. But things have certainly changed over the years! Today, there are a lot more attorney websites on the Internet -- a lot more -- so it's ...

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Create a Resource Section for Your Website

September 2, 2007 – 1:10 pm
Any business website can benefit from having a "Resources" section. Law firm websites are no exception to this. The benefits of adding useful resources to your law firm's website are many, as discussed below. When you add useful tools, articles or other resources to your law firm website, you will enhance your Internet marketing program in three primary ways: Visibility -- You will make your law firm website more visible to search engines, because search engines love topical content (it helps them properly classify and categorize your website. Also, by developing web content around your website's key search phrases, you are improving your search engine visibility for those phrases. Positioning Power -- Informative ...

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Forget You Own Your Law Firm Website

September 1, 2007 – 5:57 pm
Here's a tip to help you improve every aspect of your law firm website, from the design to the content and beyond. Forget you own your website, and view it with brutal objectivity (like a prospective client would do). If you are as familiar with your law firm website as I am with my own websites, then you could be blind to certain weaknesses within the website. I don't mean that as an insult. On the contrary, this happens to every webmaster -- myself included. And it's only natural. When you see something on a regular basis over time, you begin to not see it after a while. Case in point, somebody ...

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Is Your Law Firm Website Easy to Use?

August 29, 2007 – 4:00 pm
Imagine this scenario... You're standing behind your law firm website, ready and willing to take on a new client. As luck would have it, a potential client is standing in front of your law firm website, ready and willing to hire a competent, qualified attorney like yourself. But here's the problem. You have no idea the potential client is there. After all, how could you? They haven't contacted you yet. So in order to make a connection, they must first enter your law firm website, navigate through the site, like what they find, and then contact you in some fashion. In online marketing terms, this is referred to as lead generation. But let's imagine ...

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Overcome Skepticism for Marketing Success

August 29, 2007 – 3:24 pm
If you are anything like me, you are naturally skeptical online. In fact, most consumers who use the Internet fall into this boat with us. People are skeptical online for obvious reasons. After all, the Internet can be an anonymous and scary place, used for nefarious purposes by everyone from pedophiles to con artists. Yikes. Fortunately for you and me, these shady characters are the minority online (or so I'd like to believe). Nevertheless, it poses a challenge you must consider in your law firm's online marketing program. I spend a lot of time online. It's my job, after all. And I encounter a lot of what I call "faceless" websites and ...

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