The Optimized Press Release
September 3, 2007 – 12:51 pmThe optimized press release can make a great addition to your Internet marketing program. By using a press release distribution service like PRWeb.com, you can publish your optimized press release across the Internet and have it indexed by Yahoo News, Google News, Topix.net and more.
Publishing optimized press releases can support your law firm Internet marketing program in several ways. You can get direct traffic, online exposure, and SEO value from the optimized press release.
Write it. Optimize it. Publish it.
To get the most out of this Internet marketing strategy, your law firm’s press release should be (A) newsworthy in some way, (B) written for your target audience, and (C) optimized for search engine visibility. By integrating keywords and hyperlinks within the body of your press release, you’ll increase your website’s search engine visibility as well.
The end goal, of course, is to increase the number of ways people can find your law firm online … ideally through noteworthy coverage of some kind.
Related Resources
Online PR + SEO for Lawyers
We incorporate optimized press releases into our SEO services. We use press releases, article publishing, and other forms of “link building” to boost your law firm’s website ranking in all major search engines. This is one of the things that separates our search engine optimization services from those of other companies — we broaden your web presence at the same time we boost your search engine rankings.
