Using Your Attorney Blog for Publishing Power
September 4, 2007 – 11:02 amIf you launch an attorney blog and publish relevant content to the blog on a regular basis, you will strengthen your Internet presence in several ways.
3 Major Benefits of Attorney Blogs
How do blogs help attorneys grow their online presence (and, by extension, their businesses)? By boosting their search engine ranking, establishing their authority, and building their buzz. Let’s look at each item in detail.
SEO Benefits of the Blog
Elsewhere on this website, I’ve explained that website content is the first step to good search engine visibility. Attorney blogs are a great way to expand your website with this much-needed content, because blogs are extremely easy to use. Also, if your attorney blog is exceptionally useful or unique, other bloggers and webmasters will be more inclined to link to it as a resource. Over time, this increases your inbound links and your overall search engine ranking.
How Blogging Builds Authority
Your attorney blog can help you position yourself as an expert in your legal field, providing you use it in an authoritative (but engaging) fashion. In turn, this can have a direct and positive impact on your ability to generate leads through your website. After all, law is a knowledge-based industry. Only by demonstrating your knowledge can establish trust (and attract clients).
The Buzz Factor of Attorney Blogs
Well-written attorney blogs can sometimes even create a regular readership or following. If you create a blog, for instance, that offers in-depth advice on a certain aspect of law, other non-competitive attorneys in your area may recommend it to their clients. It’s basic human nature — when people find something they like online, they share it with others!
These are just a few of the benefits to using a blog for your marketing and communications program. To learn more, read our lawyer’s guide to blogging. We also provide blog setup services for attorneys and law firms!
