‘Search Engine Optimization’ Archive

Law Firm SEO Marketing - A Lesson in Link Building April 13, 2009 No Comments

If you want to succeed with search engine optimization / SEO these days (especially in a competitive field like the legal industry), you need to understand the value of links. Attracting links from other websites to yours is the key to long-term search engine success.
In this article, I’ll explain what link building is, how [...]

Lawyer Search Engine Marketing - Tricks of the Trade April 12, 2009 No Comments

In this article, the phrase lawyer search engine marketing encompasses two different strategies — search engine optimization (SEO) and pay-per-click (PPC) marketing. I’ll be covering each of these strategies separately to offer my lessons learned for each strategy. These are just some of the things I’ve learned over the years that may be helpful in [...]

Attorney Marketing With SEO - By the Numbers April 11, 2009 No Comments

Search engine optimization (SEO) is a process that can improve your website’s ranking in major search engines like Google, Yahoo and MSN. In this article, I’m going to explain the various steps of an attorney SEO marketing program, and how you can handle them yourself.
Search engine optimization is not nearly as complicated as most people [...]

How to Put Your Lawyer Website Onto Page 1 of Google April 6, 2009 No Comments

Having top search engine rankings can take your web marketing program from bust to boom. This is especially true if you can get your lawyer website onto the first page of Google, which is the most widely used search engine in the United States.
In this article, I’m going to give you a list of steps [...]