Law Firm Marketing Ideas - Seven Ideas You Can Start Using Today
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by Brandon Cornett
Article summary: A helpful list of law firm marketing ideas that you can apply to your online marketing program immediately.
These days, a lot of lawyers and law firms are looking to the Internet for marketing and lead generation purposes. This only makes sense, given the number of consumers who are conducting legal research online.
But while most law firms know they must be active online, many don't know where to start. So with this article, I will offer some useful law firm marketing ideas that you can apply to your online marketing program.
I have used most of these online marketing ideas within my own business, and usually with good results. But I've modified them to make them more specific to the needs of a law firm. These ten ideas will also serve as jump-off points for further research and experimentation on your part.
So without further ado, here are seven marketing ideas you begin using immediately.
7 Law Firm Marketing Ideas
1. The Forum Approach — Create an online legal forum and pay somebody to help you promote it and moderate it. Forums take time to develop, but the results are worthwhile. Can you imagine having your own audience of consumers seeking legal information? This is more of an advanced tactic and will require some time and effort. But if you have those resources, it's a great law firm marketing idea.
2. Search Engine Visibility — Use a key-phrase research tool (such as WordTracker.com) to identify the top three phrases people are searching online that are also relevant to your law firm. Then hire a reputable SEO firm to help you increase your search engine ranking for those key phrases, along with other phrases. This will directly increase the amount of qualified website traffic you receive. Now that's a law firm marketing idea worth implementing today!
3. The Law Firm Blog — If you don't already have one, start an educational blog with information related to your firm's legal specialty. A law firm blog will help your Internet marketing program in several ways. First, it's a great way to create keyword-rich content that will help you boost your search engine rankings for those phrases mentioned above. Secondly, it will help you demonstrate the most important asset your law firm has to offer — expertise.
4. Article Marketing — Expand several of your blog posts from item #3 above and turn them into full-length articles. Publish those articles online through article directories like EzineArticles.com. Try to publish some of them with niche websites specific to the legal industry. This can help you increase your online exposure, drive website traffic, and boost your search engine ranking (because each article will link back to your law firm's website).
5. The Online Press Release — Do you have news to share about your law firm? Maybe a new member of the team who brings a new legal specialty in house? Then announce it with an optimized press release through a service like PRWeb.com or OpenPR.com. Like the other items on this list, this law firm marketing idea also brings dual benefits to the table. First, it will increase your web presence and give people additional ways to find you online. Secondly, it will help you boost your law firm website's ranking in search engines. Learn more about online press releases.
6. The Reading Room — Develop an online "Reading Room" of high-quality articles related to your law firm's specialty. This has similar benefits to the law firm blog mentioned above. It will help you demonstrate your knowledge capital, and it will also help you increase your search engine visibility for those key phrases from item #2.
7. The E-book Approach — Here's another law firm marketing idea that might be classified as an "advanced" tactic. Write an e-book on a certain aspect of your legal specialty, like a consumer's guide to [fill in the blank]. Offer the book for free on your law firm's website, but require an email address so the book can be emailed to people. This is a classic example of online reciprocation. Alternately, you could offer the book with "no strings attached," as I've done with my marketing book. This is great for developing trust and demonstrating your professional knowledge.
Conclusion
When it comes to law firm marketing online, you have to keep trying new ideas to find out what works best. So use your imagination. Try new things. Experiment. No law firm marketing idea is so absurd that you shouldn't at least try it.
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