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SEO Copywriting / Web Content

By consistently adding new content to your law firm website, you will be achieving two goals at once. First, you will steadily grow your website with useful information, which people respond to. And secondly, you will increase your search engine ranking for a broader range of key phrases.

Content development is a gradual process, but an important one. Here's how to do it the right way.

Content Built Around Your Key Phrases

If you want your law firm's website to appear in search engines for a variety of relevant phrases — and you should, by the way — you need to have plenty of content built around those phrases. That's why key phrase research and content development are always the first two steps in my search engine optimization process for both my clients and myself.

When I write website content, I usually dedicate one page of content for each key phrase relevant to the website (at least one page per keyword, actually, and sometimes even more).

For example, let's say my client is a lawyer in Austin, Texas. After careful research, my list of key phrases (phrases that people are actually typing into search engines) would include such things as "Austin lawyer" ... "Austin attorney" ... "Austin law firm" ... "Austin legal services" ... you get the picture.

I would then create at least one page of website content for each of these phrases — a fundamental first step to ranking well for those phrases later on.

Content Originality is Key

All of the major search engines favor original content. By "original," I mean your content is unique to your website and does not appear elsewhere on the Web. After all, why would a search engine want to list the same exact document multiple times in their listings? The answer is they don't, and they will therefore demote the rankings of duplicate documents.

Every page of web content I write for you will be totally unique to your website. Does it cost more than generic "stock" content? Sure, a little. But as the expression goes, you get what you pay for. In the long run, the original content I create for you will increase your search engine visibility much more than reprint articles or syndicated content. Originality is key!

My Writing Credentials

I have written literally thousand of pages of website content over the years — content for clients, content for employers, content for my own network of websites and blogs. Articles, press releases, web pages, newsletters, blogs — you name it. My work at EzineArticles.com has generated more than 80,000 page views over the last couple of years. So you can rest assured I've had some practice!