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Link-Building Services for Lawyers & Law Firms

If you've studied search engine optimization, even in a basic way, you probably understand the importance of inbound links. These are links from other websites to your website, thus the term "inbound."

When another website links to yours, it passes a "vote" that helps increase your Google PageRank, your overall website ranking, and — ultimately — your website's visibility.

The long-term goal here is to create a great website that will eventually attract links without even trying. For example, I have a parody news website that gets a lot of links from bloggers without me having to do much (aside from maintaining the site's uniqueness). A legal website that was a truly impressive resource or knowledge center could do the same.

But during a website's "early days," you will have to go out and acquire some links to get the ball rolling. This is known as link-building, and it's a proven way to get your website moving up through the search engine ranks.

Here's the problem for most lawyers and law firms. Developing a link profile for a website can be exhausting and time-consuming, especially if you don't understand the best practices of the process. That's one of the benefits of my link-building services (and SEO services in general) — I handle all of that legwork for you, efficiently and effectively.

Read my philosophy on link building

Link-Building Quality Over Quantity

Some people take an "any website will do" approach to link building. Not me. I know that search engines judge your website on the quality of sites that link to you, so I focus on acquiring links from quality sources — well-established websites pertaining to real estate. Fifty high-value links are worth more than 1,000 weak links.

Elements of a Strong Link Profile

When it comes to a website's link profile, I believe in diversification. When your law firm's website has a broad mix of links from relevant, well-established sites, you will enjoy better search engine ranking over the long term. As such, my link-building efforts include the following techniques:

• Submitting your website to high-quality web directories
• Linking to your website from my own network of business sites
• Publishing articles on other websites in exchange for a link back
• Syndicating press releases online for additional links

For most law firm or lawyer websites, the techniques above will be more than enough to ensure good search engine ranking / visibility. This, combined with plenty of quality website content, can be the path to success with SEO.